Connotations and Denotations.

1.

• Apple.
• It stands for the brand of technology.
• It doesn't have more than one meaning.
• I think that the elderly and younger generation are unable to read and understand what the Apple Logo stands for.

2.

• Citreon.
• A make of cars.
• No, the Citreon doesn't have more than one meaning.
• The group of people that won't be able to read this would be people from LEDCs as they are not used to being surrounded by 21st Century technology.

3.

• Gender.
• Represents Male gender.
• I don't think it has more than one meaning.
• Elderly people may not understand this symbol.

4.

• McDonalds.
• Fast food restaurant.
• People usually associate this sign with McDonalds and only McDonalds.
• People in LEDCs as they won't have fast food restaurants within where they live.

5.

• No ironing sign.
• Usually seen on garments. Not to iron it.
• People would only see this sign for one meaning and that is when they see it on clothing.
• Younger children may not understand, or people in less economically developed countries as they aren't used to being surrounded by clothing stores, so they may have never seen the sign before.

6.

• No entry sign.
• No entry beyond this point.
• Usually means that you may not enter, drive, walk past a certain point. Mostly, used for driving on the roads, to warn the drivers that they aren't allowed to go beyond a certain point.
• The people who may not be familiar with this sign, are usually those who haven't experienced driving. Or those who don't live urbanely so they won't be used to seeing this sign during construction.

7.

• A sign with a man and woman on it.
• Unisex sign on WCs/ Toilets.
• The meaning of this sign means that both genders are able to use any facilities (usually toilets).
• Those who live in LEDCs probably won't be familiar with this sign as they may not have these kind of facilities to have the Unisex sign on.

8.

• Lip with tongue sticking out.
• Rolling Stones.
• This sign only has one meaning and it is for the famous rock band The Rolling Stones.
• People who weren't around during the time they were famous or those you don't listen to music?

9.

• Four different coloured rings connected.
• Olympics.
• This is a Logo for one thing and that is the Olympics, which people are very aware of.
• People who may not know about the Olympics would be the ones whose country don't participate or live in LEDCs.

10.

• A plus sign with a 'C' on each box and 3 circles at the bottom.
• Pawnbrokers.
• It usually means that someone trades in jewellery for money. That is the only meaning that they've had for this Logo.
• Teenagers mostly wouldn't know of this sign, as they may not be used to seeing it around or just haven't come across this before.

11.

• Woolmark Logo.
• Woolmark.
• An Australian Wool Company. However, some people believe that it has some sort of mysterious identity of it's designer and it's putting a message across.
• People who aren't Australian and don't really have an interest or contribute within the Wool Trading Company.

12.

• The Union Jack.
• The UK Flag, Union J.
• It symbolizes UK and uses patriotic colours, meaning that UK is a proud country.
• Those of which who live in LEDCs countries may not be educated enough to know what the flags of each country is.

13.

• Star of David.
• Jewish Star.
• It only has the meaning that David represented Judaism and nothing else.
• Elderly people/ Younger children may not be able to read it as they can't read and won't be able to comprehend the Logo.

14.

• Pros and Cons.
• A  balancing/ weighing item.
• It may have different meanings weighing or balancing out the pros and cons. Or they could be saying that everything needs to be balanced in order for things to go on.
• People who are elderly/ younger may not be able to read as they can't.