King's Speech Marketing.

The original poster of the King's Speech failed as it received huge amounts of criticism. The initial thing that I saw, when looking at this poster, was the positioning of the characters. Colin Firth isn't placed in the middle of he poster. It isn't clear as to who the main character is. Also, the facial expressions of the characters give me the impression that the movie is a comedy. George Rush's face in particular seems playful, which contradicts the whole point of the movie. By the facial expressions, people will assume that this movie will be a comedy. Consequently, this will repel people from watching this movie; as they'll believe that the movie isn't worth watching. It is obvious that the character's faces are heavily airbrushed, which makes the poster look less authentic. As the surname of these character's are in capitals, it is evident that the creators of the poster wanted the audience's attention on this specific information. This fulfils the purpose, however, it makes the poster lose proportionality and professionalism. This poster doesn't necessarily match because it looks like the creator has just threw the words on the page without the aesthetics of the poster. The costumes that the characters are wearing are all similar, so the audiences can't distinguish as to who the main character is. The quotation at the top of the poster is rather poor. It isn't really hard hitting and isn't explicit as to which of the three the quote may be referring to. The font isn't patriotic enough to be known as being British and with holding that heritage.

TASK TWO

The second attempt in marketing the King's Speech was also a 'poor' design. The background colour is of mustard, which is associated to be British. In the mans face, we can see that there is a tint of gold in there. We can connote that gold is associated with victory. Gold is usually associated with wealth and royalty, which relates to the most powerful; The King and Queen. Similarly, like the first attempt this poster doesn't give the audience a clear aspect as to who the main character is. Although there is only one there, you can't see his face. All the audience can infer from this poster is that there is a man near some sort of old fashioned micro-phone and is going to present a speech. His mouth is closed, which could suggest that he has trouble with his speech or that he may own some sort of authorative power.  The quote beneath the mans face, would encourage people to go and see the movie because it is someone else's review of the movie. This is someone's personal opinion of the movie. The actor's names are all the same font and font size, as everything is the same; it gives the poster a more professional look. The crown suggests that this movie holds British heritage, as it is part of the British culture.  The actors are mainly famous in Britain, so the British audience would be more inclined to watching the movie as they would be familiar with the actors.

TASK THREE

 The layout of these the banner seem to be plain yet effective. The left banner contains quotations from a review/ magazine, mainly one word or short sentences; to show to the audience that people actually enjoyed the movie. The right side just has 'God Save the King'; as Colin Firth is on that side alone, people will assume that Colin Firth will play the part of the King. Their facial expressions seem to be more serious, which gives the audience a sense of mystery and caution. The graphological features shows that the text has filled the space well, but it leaves enough space so the information isn't all overwhelming to the audience. The colour seems to be darkened, to create a sense of dangerous and serious aura of the movie; to suggest that this movie will be about something hard hitting. Personally, I think that by putting Colin Firth and Geoffrey Rush side by side; will show the contrast between the two characters. This banner gives the audience a hint as to what the genre of this movie will be like, through the type of picture they have chosen for each character and the lighting of the pictures as well.

TASK FOUR

There are many similarities between the banner and the poster for the Social Network as that they both have a picture of the main/ a character with some sort of hard hitting quote on top. Both have a darker picture to portray some sort of serious atmosphere. The Weinstein company wanted to emulate this as the poster was simple yet effective. Having a picture of the main character would encourage the public to watch the movie as they may recognise the Actor. Perhaps, the poster was a success in Marketing the Social Network; Weinstein wanted to emulate this as they felt that it would be a complete success in Marketing The King's Speech as well.









TASK FIVE


This is the poster used to market the movie in the US. This differs a lot from the other posters in many ways. The first thing is the picture used; it is of a man holding a child with a woman looking lovingly at her. The audience will assume that they are family. The American audience will instantly know that this has something to do with the Royal Family, due to the crown and the very patriotic picture. The background is bright and yellow; which could connote to happiness. It also had a tint of gold, which is associated with wealth and the Royal Family. This poster is different from the others as it portrays a happy atmosphere, probably foreshadowing the underlying tone of the movie. By portraying that the movie will be happy, people would want to go and see the movie. Also, the fact that it is about the British culture, it would encourage them more.